“As we proceed to evolve the Recording Academy for a quickly altering music business and for the subsequent technology of creators, we really feel that it is necessary to work with progressive companions to discover new monetization avenues for our members and create new experiences for music followers,” mentioned Recording Academy Co-President Panos A. Panay. “Because the main participant within the crypto and blockchain house and with its community-focused strategy, Binance is the right accomplice for the GRAMMYs and for our mission to empower music folks all over the world.”
“We have been impressed by the Recording Academy’s capability to satisfy altering calls for by its neighborhood—that is one thing we mutually share as an organization that places customers and folks first,” mentioned Binance Co-Founder Yi He. “Beginning with the GRAMMYs, we’re excited to work along with the Recording Academy to convey contemporary new experiences powered by blockchain and all the nice issues Web3 expertise can convey to leisure.”
Extra particulars in regards to the partnership will likely be introduced at a later date.
Stay from MGM Grand Backyard Area in Las Vegas, the sixty fourth Annual GRAMMY Awards will likely be broadcast dwell on Solar, April 3, 2022, at 8 p.m. ET/5 p.m. PT on the CBS Television Network and will likely be obtainable to stream dwell and on demand on Paramount+.
Concerning the Recording Academy
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Devoted to making sure the recording arts stay a thriving a part of our shared cultural heritage, the Academy honors music’s historical past whereas investing in its future via the GRAMMY Museum, advocates on behalf of music creators, helps music folks in instances of want via MusiCares®, and celebrates creative excellence via the GRAMMY Awards — music’s solely peer-recognized accolade and highest achievement. Because the world’s main society of music professionals, we work year-round to foster a extra inspiring world for creators.
For extra details about the Academy, please go to www.grammy.com. For breaking information and unique content material, observe @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and be part of the Recording Academy’s social communities on Instagram, YouTube, TikTok, and LinkedIn.
Binance is the world’s main blockchain ecosystem and cryptocurrency infrastructure supplier with a monetary product suite that features the most important digital asset trade by quantity. Trusted by tens of millions worldwide, the Binance platform is devoted to rising the liberty of cash for customers, and options an unmatched portfolio of crypto merchandise and choices, together with: buying and selling and finance, training, knowledge and analysis, social good, funding and incubation, decentralization and infrastructure options, and extra. For extra info, go to: https://www.binance.com