Billboard has partnered with fellow music business influencers Common Music Group (UMG) to launch an NFT assortment titled ‘ChartStars’. The gathering will reside on the Stream blockchain and can be curated in partnership with NFT platform Unblocked.
Every ChartStars NFT can be centred across the commemoration of an artist’s achievement within the Billboard Charts, and embedded with artwork and licensed video clips. They can even embody gamified options, the place leaderboards can be rendered to see who the highest collectors are, and unique perks corresponding to having access to stay Billboard occasions might be gained by varied challenges.
The newly cast partnership is but to pencil in a particular date for the gathering’s launch, nevertheless, Could 2022 is heavily-rumoured to be month of its launch. To additional the gathering’s attain to UMG’s and Billboard’s crypto-inexperienced audiences, the gathering can be anticipated to facilitate bank card purchases.
Michael Nash, UMG’s govt Vice President of digital technique, said that: “By harnessing its iconic charts for these compelling digital collectibles, Billboard is making a ground-breaking new method for artists and followers to rejoice distinctive achievements and cultural moments”.
The joint-venture comes proper off the again of every respective firm making different headways within the NFT house, as Billboard just lately teamed up with World of Girls to launch a three-piece, A-list-infused journal cowl NFT assortment, while much more just lately, UMG shook arms with NFT platform Snowcrash.
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